Welcome to the Melcrum press room. Here you will find details of new product releases, key research findings, upcoming events and news announcements from Melcrum and the wider world of communications.
Research reveals widespread adoption of social media inside the firewall - 11 January 2010
Melcrum, specialists in internal communication research and training, has embarked on a major global study on large organizations' use of social media to engage employees, deliver strategy and drive business results. Read More...
Recession pressures internal communicators to prove worth - 6 July 2009
Reputation is fragile – communicators need to define, deliver and demonstrate their value to organisations, and not simply deliver messages. Read More...
Transforming your intranet - new edition - 9 February 2009
A key finding of Melcrum’s new report, Transforming your intranet, indicates that the majority of corporate intranets fail to meet employees’ expectations and needs. Of the 1,256 professional communicators worldwide, questioned about how their organization is using its intranet, their current intranet development priorities and budgets available to them for 2009, one-third (35%) said that the company platform hasn’t lived up to expectations. Read More...
Essential Techniques for Employee Engagement- 8 February 2008
Internal communicators have increasingly been looking to more interactive and emotive techniques to encourage employees to “go the extra mile”. Melcrum’s latest research suggests that 86% of organizations with employee engagement on the agenda are now using at least one of the following techniques: Apreciative Inquiry, employee action teams, storytelling and message maps. Read More...
21st Century Leadership Communication - 5 December 2007
CEOs view good internal communication as fundamental to the success of the business, but their priorities when communicating to employees may be very different to those of their communication professionals. Read More...
Delivering Successful Change Communication- 13 July 2007
The latest research from Melcrum confirms that the key to successful organizational change is ensuring employees understand the rationale behind it. Through 21 global case studies combined with comment and opinion from experts, the research also highlights the importance of visible leadership in navigating change. Read More...
How to use Social Media to Engage Employees - 20 June 2007
Melcrum's research into social media usage at global corporations found that less than a third of communicators feel confident about using social media as part of their communications strategy. However, despite this skills gap, 60% of organizations will have some form of social media in place by the end of 2007. Read More...
How to Develop Outstanding Internal Communicators - 20 April 2007
Findings from communication experts Sue Dewhurst and Liam FitzPatrick challenge common views that the best professionals are focused on providing strategic advice rather than getting involved in delivery work. Read More...
Mastering Audience Segmentation - 22 November 2006
Audience segmentation is now firmly on the agenda for internal communicators, with seventy-five percent of respondents to Melcrum Publishing's 2006 survey segmenting their audiences and fifty-eight percent seeing it as a higher priority than it was eighteen months ago. Read More...
