Press Room

Melcrum is presenting two important new events in the field of Intranets. The first is Mastering Intranet Management, to be held on 21-22 September at University of Warwick. The second is Intranets with Impact, to be presented on November 8-10 at Hotel Palomar, Philadelphia. Both events are of crucial significance for organisations wishing to use their intranets successfully. 

The keynote speech at Melcrum’s major conference and workshop event; Building the business case for social media in internal communications, will be given by Philippe Borremans - a Belgian PR professional with more than 15 years experience in media relations, crisis and social media communication.

Over two days, thought leaders and pioneers in social media, using case study examples, will provide new insight into how social media is already working successfully. Hands-on workshops will guide delegates through the process of constructing their own social media business case.

Melcrum’s Strategic Communication Forum, a research and advisory service offering best practice internal communication guidance to some of the world’s leading companies, has appointed Rebecca Richmond as research director Read More...

Following on from Melcrum's recent Social Media Benchmarking Group session in London on June 10th, the organisation has announced dates and topics for the remaining Social Media Benchmarking Group meetings to be held in 2010. Based entirely on feedback around areas of interest to members of the group that comprises European Fortune 500 companies from across industry and geography... Read More...

The Melcrum Social Media Benchmarking Group has signed Ferrovial S.A, the world’s largest private manager of transportation infrastructure as latest member to join rapidly growing group of internal communicators leading social media initiatives at large organisations. Ferrovial S.A is one of Spain’s most significant companies with operations in 49 countries and a workforce of more than 100,000 employees: Read More...

Melcrum has announced the foundation of The Social Media Benchmarking Group - a community of communications practitioners pioneering social media for internal communication at large organisations. : Read More...

Organisations that have adopted social media for internal communications have reaped measurable benefits: Read More...

Melcrum, specialists in internal communication research and training, has appointed Simon Abrams as UK managing director. Read More...

More than 150 communication professionals attended Melcrum’s event ‘Fresh Ideas for Internal Comms’ at London’s Bloomsbury Hotel to hear presentations from leading Communications experts. Read More...

Melcrum, specialists in internal communication research and training, has embarked on a major global study on large organizations' use of social media to engage employees, deliver strategy and drive business results. Read More...

Reputation is fragile – communicators need to define, deliver and demonstrate their value to organisations, and not simply deliver messages. Read More...

A key finding of Melcrum’s new report, Transforming your intranet, indicates that the majority of corporate intranets fail to meet employees’ expectations and needs. Of the 1,256 professional communicators worldwide, questioned about how their organization is using its intranet, their current intranet development priorities and budgets available to them for 2009, one-third (35%) said that the company platform hasn’t lived up to expectations. Read More...

Internal communicators have increasingly been looking to more interactive and emotive techniques to encourage employees to “go the extra mile”. Melcrum’s latest research suggests that 86% of organizations with employee engagement on the agenda are now using at least one of the following techniques: Apreciative Inquiry, employee action teams, storytelling and message maps. Read More...

CEOs view good internal communication as fundamental to the success of the business, but their priorities when communicating to employees may be very different to those of their communication professionals. Read More...

The latest research from Melcrum confirms that the key to successful organizational change is ensuring employees understand the rationale behind it. Through 21 global case studies combined with comment and opinion from experts, the research also highlights the importance of visible leadership in navigating change. Read More...

Melcrum's research into social media usage at global corporations found that less than a third of communicators feel confident about using social media as part of their communications strategy. However, despite this skills gap, 60% of organizations will have some form of social media in place by the end of 2007. Read More...

Findings from communication experts Sue Dewhurst and Liam FitzPatrick challenge common views that the best professionals are focused on providing strategic advice rather than getting involved in delivery work. Read More...

Audience segmentation is now firmly on the agenda for internal communicators, with seventy-five percent of respondents to Melcrum Publishing's 2006 survey segmenting their audiences and fifty-eight percent seeing it as a higher priority than it was eighteen months ago. Read More...