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Current Issue Highlights
In this issue, Erika Smith reveals how Michelin employees and leaders pulled together to save costs and prevent job losses during the height of the recession. Sonia Aplin describes how storytelling was used to engage senior leaders and managers around the new business strategy at Ericsson Australia & New Zealand. Also, find out how a new social networking site united thousands of employees at Walmart.
Recent articles from SCM
Guardian News and Media: Moving onwards and upwards
Guardian News and Media’s (GNM) previous office in Clerkenwell, London, had an historical standing that reflected old-world print journalism. But to stay ahead in an industry that’s drastically modernizing and becoming fiercely competitive, GNM needed to relocate to a new building that accommodated the latest technology, collaboration and creativity. Nicole Dempster describes the communication strategy for a move that was key to business performance.
Guardian News and Media’s (GNM) previous office in Clerkenwell, London, had an historical standing that reflected old-world print journalism. But to stay ahead in an industry that’s drastically modernizing and becoming fiercely competitive, GNM needed to relocate to a new building that accommodated the latest technology, collaboration and creativity. Nicole Dempster describes the communication strategy for a move that was key to business performance.
Five star messaging around the Thomson and First Choice merger
The travel industry often suffers the most from global crises. Terrorism, recession, global warming and even the rise of the internet have all forced travel companies to be innovative and dynamic. For this reason two years ago, the industry saw a complex merger of two UK household names: Thomson and First Choice. Philipa Deller describes the extensive communication strategy that was placed at the heart of the new business from day one.
The travel industry often suffers the most from global crises. Terrorism, recession, global warming and even the rise of the internet have all forced travel companies to be innovative and dynamic. For this reason two years ago, the industry saw a complex merger of two UK household names: Thomson and First Choice. Philipa Deller describes the extensive communication strategy that was placed at the heart of the new business from day one.
